Nowadays the retail market is so competitive that they have to showcase their product in such an extravagant way that can draw customer attention immediately.

Retail Lighting forms a retail perspective, highlights architectural elements, product qualities, and creates virtual spaces. When setting up your retail store, there are a lot of questions to answer: how to best display your products ? where certain products should go? how the general layout of your store should look? and much more.

But why Retail lighting design should be done?

 While lighting may be an afterthought for many retailers who are just starting, retail lighting can provide much more than simple ambiance. Retail lighting impacts the shopping experience of any customer, can affect employee productivity and will make our break your brand, through the way it emphasizes merchandise and plays a big role in physical store operational costs.

 Types of Retail Lighting

Lighting impacts the mood of the store and draws attention to highlighted products. Retail lighting can be further divided into four settings i.e  Ambient lighting, task, accent, and decorative.  

• Ambient Lighting: Ambient lighting creates an overall atmosphere in your store and has the largest impact.

•  Accent Lighting: This “spotlight” type lighting allows storefronts to draw attention to a few products.

• Task Lighting: Task lighting focuses on covering the entire space with bright lights to eliminate the possibility that customers will miss any of your products.

• Decorative lighting: Decorative lighting is all about visual appeal and much less focused on illumination. Light fixtures play a huge role in this lighting as they need to be beautiful and decorative.

Steps to find the right type of light for your retail store: 

Finding Right Fixture: Select chandeliers, dome lighting, track lighting, or suspended fixtures to help create more of a professional atmosphere.

 Temperature: Lux states that “Cool color temperatures such as cool white make areas appear more spacious whereas warm color temperatures create an impression of smallness and familiarity.”

 Beam Angle: Wide beam angle ensures that you get a really clear, even light. The spread of light makes sure that there are no dark areas in the room. A narrow beam angle of 25° is known as a spot focusing on an object. So choosing the right beam angle is very important.

The right type of light fixture will provide a source of illumination throughout the store lighting up the surrounding area so that shoppers can see the products, visual merchandising displays, signs, and other material.

Main aspects of Retail Lighting

• Sales and transaction Areas 
• Fitting Rooms
• Product and feature Display

   

  

  Sales and transaction Areas 

  
  

  

  Product and feature Display